香港城市大学整合营销传播文学硕士该计划旨在为学生提供综合营销传播的优质教育，融合传统的传统沟通模式，广告，公关，营销和新媒体传播。为学生提供综合营销传播理论和原则的知识，以及应用最先进的技术发现，探索和呈现社会现实的独特特征的技能。
图片来源：香港城市大学官网
录取要求，本科学位，一年以媒体行业工作经验，如整合传媒，广告学，共欧诺个关系，公司与公共信息，市场营销，网页或多媒体制作方面。托福直录79分。
Entrance Requirements
To be eligible for admission, you must satisfy the following General Entrance Requirements:
a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field
preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:
a score of 59 (revised paper-delivered test) or 79 (Internet-based test) on the Test of English as a Foreign Language (TOEFL)@#; or
an overall band score of 6.5 in International English Language Testing System (IELTS)@; or
a score 450 in the new College English Test (CET-6) of Chinese mainland; or
other equivalent qualifications.
In view of the recent development of COVID-19, ‘TOEFL iBT Home Edition’ and ‘IELTS Indicator’, as indicated below, are accepted as equivalent qualifications for the fulfillment of the University’s minimum English proficiency requirement for admission to TPg programmes with immediate effect for 2022/23 cohort:
TOEFL iBT Home Edition: a score of 79; or
IELTS Indicator: an overall band score of 6.5
@TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period.
#Applicants are required to arrange for the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityU is 3401.
